Making Websites & Email Marketing Work for Small Business & Marketing Techniques
Greater Lowell Chamber of Commerce Business Expo
Speaking Engagement Abstract
Presentations are limited to 30 minutes each. Presenters are encouraged to use slides, and handouts or supplemental materials can be distributed as needed. You should be an expert or authority in your field, but the most important aspect of your presentation is value.
To elevate the value of the Business Expo for all participants, your presentation should include information or perspectives attendees may not have heard before and could help them run their business.
It is imperative that your presentation is NOT a sales pitch. Logos on slides and a summary of your experience/business is fine, but the content should focus on the topic from an objective perspective. This not only makes you seem like a more informed professional, but builds trust between you and the audience.
Return abstracts to:
Carol Travers (ctravers@greaterlowellchamber.org) or
Karon Bergeron (kbergeron@greaterlowellchamber.org)
Name: Eric Salerno
Business Name: Red Ember Marketing
Email: esalerno@redembermarketing.com
Email: esalerno@redembermarketing.com
Phone Number: (781) 492-0928
Number of years in business: 1
Number of years experience in field of topic: 8
Number of years experience in field of topic: 8
Have you given this presentation before? If so, where?
No, this is a new, never-before-seen presentation!
Presentation Title: Making Websites and Email Marketing Work for Small Business
Presentation Description: (please limit to 75 words)
In this presentation, Eric Salerno, founder of Red Ember Marketing (Chelmsford, MA) will discuss website and email design fundamentals. Learn how to modify your existing website and make it more effective. He will also cover basic principles of effective email marketing . Topics on the agenda include: Layout, Customer Personas, Segmentation, Calls to Action, Analytics, Search Engine Optimization, Landing Pages, Forms, and Email Nurturing.
Presentation Title: Marketing Techniques Beyond Email and Direct Mail
Presentation Description: (please limit to 75 words)
In this presentation, Eric Salerno, founder of Red Ember Marketing (Chelmsford, MA) will discuss emerging trends in marketing including social media (Twitter, Facebook, etc.), Search Engine Marketing (Google, Yahoo, Bing), SMS text marketing campaigns, and improving traditional direct mail and email campaigns with better personalization and segmentation.
Making Websites & Email Marketing Wor...
Date and Time
Thursday Sep 24, 2009
3:00 p.m. to 3:30 p.m.
3:30 p.m to 4:00 p.m.
Location
Middlesex RoomChelmsford Radisson Hotel10 Independence DriveChelmsford, MA
Fees/Admission
Free, open to the public
Website
Contact Information
Carol Travers 978-459-8154
Send Email
Printed courtesy of www.greaterlowellcc.org – Contact the Greater Lowell Chamber of Commerce for more information.
131 Merrimack Street, Lowell, MA 01852 – (978) 459-8154 – info@greaterlowellchamber.org