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DTSTART;VALUE=DATE:20090924
DTEND;VALUE=DATE:20090925
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SUMMARY:Making Websites & Email Marketing Work for Small Business & Marketing Techniques
DESCRIPTION:Greater Lowell Chamber of Commerce Business ExpoSpeaking Engagement Abstract  Presentations are limited to 30 minutes each. Presenters are encouraged to use slides\, and handouts or supplemental materials can be distributed as needed. You should be an expert or authority in your field\, but the most important aspect of your presentation is value.  To elevate the value of the Business Expo for all participants\, your presentation should include information or perspectives attendees may not have heard before and could help them run their business.  It is imperative that your presentation is NOT a sales pitch. Logos on slides and a summary of your experience/business is fine\, but the content should focus on the topic from an objective perspective. This not only makes you seem like a more informed professional\, but builds trust between you and the audience. Return abstracts to: Carol Travers (ctravers@greaterlowellchamber.org) orKaron Bergeron (kbergeron@greaterlowellchamber.org) Name:  Eric Salerno                                                            Business Name:  Red Ember Marketing                          \nEmail:  esalerno@redembermarketing.com                  Phone Number:  (781) 492-0928                                        Number of years in business:  1                                        \nNumber of years experience in field of topic:  8          Have you given this presentation before? If so\, where?  No\, this is a new\, never-before-seen presentation!     Presentation Title:  Making Websites and Email Marketing Work for Small Business          Presentation Description: (please limit to 75 words)In this presentation\, Eric Salerno\, founder of Red Ember Marketing (Chelmsford\, MA) will discuss website and email design fundamentals. Learn how to modify your existing website and make it more effective. He will also cover basic principles of effective email marketing . Topics on the agenda include: Layout\, Customer Personas\, Segmentation\, Calls to Action\, Analytics\, Search Engine Optimization\, Landing Pages\, Forms\, and Email Nurturing. Presentation Title:  Marketing Techniques Beyond Email and Direct Mail  Presentation Description: (please limit to 75 words)In this presentation\, Eric Salerno\, founder of Red Ember Marketing (Chelmsford\, MA) will discuss emerging trends in marketing including social media (Twitter\, Facebook\, etc.)\, Search Engine Marketing (Google\, Yahoo\, Bing)\, SMS text marketing campaigns\, and improving traditional direct mail and email campaigns with better personalization and segmentation.
X-ALT-DESC;FMTTYPE=text/html:<div><div style="margin: 0in 0in 0pt"><b><span style="font-size: 18pt">Greater Lowell Chamber of Commerce Business Expo</span></b></div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Speaking Engagement Abstract </span></b></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><span style="font-size: 10pt">Presentations are limited to 30 minutes each.&nbsp\;Presenters are encouraged to use slides\, and handouts or supplemental materials can be distributed as needed.&nbsp\;You should be an expert or authority in your field\, but the most important aspect of your presentation is value.&nbsp\;</span></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><span style="font-size: 10pt">To elevate the value of the Business Expo for all participants\, your presentation should include information or perspectives attendees may not have heard before and could help them run their business.&nbsp\;</span></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><span style="font-size: 10pt">It is imperative that your presentation is NOT a sales pitch.&nbsp\;Logos on slides and a summary of your experience/business is fine\, but the content should focus on the topic from an objective perspective.&nbsp\;This not only makes you seem like a more informed professional\, but builds trust between you and the audience.</span></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Return abstracts to: </span></b></div><div style="margin: 0in 0in 0pt">Carol Travers (ctravers@greaterlowellchamber.org) or</div><div style="margin: 0in 0in 0pt">Karon Bergeron (kbergeron@greaterlowellchamber.org)</div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt">Name:&nbsp\;<u>&nbsp\;Eric Salerno &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">Business Name:&nbsp\;<u>&nbsp\;Red Ember Marketing &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u><br />Email:&nbsp\;<u>&nbsp\;esalerno@redembermarketing.com &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">Phone Number:&nbsp\;<u>&nbsp\;(781) 492-0928 &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">Number of years in business:&nbsp\;<u>&nbsp\;1 &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u><br />Number of years experience in field of topic:&nbsp\;<u>&nbsp\;8 &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">Have you given this presentation before?&nbsp\;If so\, where?&nbsp\;</div><div style="margin: 0in 0in 0pt"><u>&nbsp\;No\, this is a new\, never-before-seen presentation! &nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Presentation Title:</span></b>&nbsp\;<u>&nbsp\;Making Websites and Email Marketing Work for Small Business&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Presentation Description: (please limit to 75 words)</span></b></div><div style="margin: 0in 0in 0pt">In this presentation\, Eric Salerno\, founder of Red Ember Marketing (Chelmsford\, MA) will discuss website and email design fundamentals.&nbsp\;Learn how to modify your existing website and make it more effective.&nbsp\;He will also cover basic principles of effective email marketing .&nbsp\;Topics on the agenda include: Layout\, Customer Personas\, Segmentation\, Calls to Action\, Analytics\, Search Engine Optimization\, Landing Pages\, Forms\, and Email Nurturing.</div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Presentation Title:</span></b>&nbsp\;<u>&nbsp\;Marketing Techniques Beyond Email and Direct Mail&nbsp\;</u></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Presentation Description: (please limit to 75 words)</span></b></div><div style="margin: 0in 0in 0pt">In this presentation\, Eric Salerno\, founder of Red Ember Marketing (Chelmsford\, MA) will discuss emerging trends in marketing including social media (Twitter\, Facebook\, etc.)\, Search Engine Marketing (Google\, Yahoo\, Bing)\, SMS text marketing campaigns\, and improving traditional direct mail and email campaigns with better personalization and segmentation.</div><div style="margin: 0in 0in 0pt">&nbsp\;</div></div>
LOCATION:Middlesex RoomChelmsford Radisson Hotel10 Independence DriveChelmsford\, MA
UID:e.554.32
SEQUENCE:3
DTSTAMP:20260522T221444Z
URL:https://business.greaterlowellcc.org/events/details/making-websites-email-marketing-work-for-small-business-marketing-techniques-09-24-2009-32
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