Accelerating Sales Through Technology
How Marketing Automation revolutionizes the sales process and amplifies scarce marketing resources
If sales is the lifeblood of a business, then deeply understanding the many different types of customers who buy from you, as well as their needs and interests, is critical. So is responsiveness -- providing the right answer or the most relevant information at exactly the right moment. But there are only so many personal phone calls, emails and social media messages a person can complete in a day. And keeping everything and everybody straight in your head is impossible.
Where there is a need, technology is not far behind. In 1987, ACT! became the first popular CRM (Customer Relationship Management) software solution, and it was soon followed by others. Today, CRM is an essential part of every successful organization.
But today's buying process is increasingly complex and CRM is no longer enough. Prospects do most of their purchasing research online. By the time you are speaking to a prospect, they may be 90% of the way to a decision. Before that, there are multiple points of contact, and each of them counts ? your website, emails, webinars, and social media presence to name a few. So we have a new class of software platform to address these issues. It?s called Marketing Automation.
In this session we will discuss:
- What exactly is Marketing Automation and what can it do?
- How does Marketing Automation relate to CRM?
- Who are the major players in the Marketing Automation arena?
- What are their relative strengths and weaknesses?
- How can your organization get started with Marketing Automation?
Our speaker, Hans Riemer, is President and founder of Market Vantage, a digital marketing agency. He has over 40 years of experience in marketing leadership, strategy and consulting. Since 2002, Market Vantage has helped hundreds of organizations create awareness and generate and nurture sales leads using the Internet and related technologies.