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DTSTART:20200428T170000Z
DTEND:20200428T180000Z
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SUMMARY:Marketing Advice to Combat an Economic Downturn
DESCRIPTION:Brought to you by the Center for Women & Enterprise\n\n\n\nWondering how to market your business during the economic downturn related to coronavirus (COVID-19)?  Consistent\, clear communication with your customers is vital\, so they understand when\, how\, and where they can still do business with you.\n\nJoin marketing maven and host of the Small Business Revolution\, Amanda Brinkman\, as she outlines actionable marketing strategies to help you weather the storm.\n\nIn this webinar\, you'll learn how to:\n\n\n	Use your website to keep customers informed of critical information\, such as how they can still purchase from you\n	Engage with your followers on social media\, even if they aren?t buying right now\n	Update your directory listings\, like Google My Business\, to communicate critical information like offering curbside pickup\, even if your business is closed\n	Use email marketing to keep your customers updated on the latest changes to your business\, due to COVID-19\n	Take advantage of other marketing channels for brick and mortar locations\, like print marketing and signage\, so customers can quickly and easily understand how to engage with your business
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; font-size: 16.8px\; line-height: inherit\; font-family: &quot\;Source Sans Pro&quot\;\, Arial\, Helvetica\, sans-serif\; vertical-align: baseline\; color: rgb(74\, 77\, 81)\;"><em>Brought to you by the Center for Women &amp\; Enterprise</em><br />\n<br />\nWondering how to market your business during the economic downturn related to coronavirus (COVID-19)? &nbsp\;Consistent\, clear communication with your customers is vital\, so they understand when\, how\, and where they can still do business with you.</p>\n\n<p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; font-size: 16.8px\; line-height: inherit\; font-family: &quot\;Source Sans Pro&quot\;\, Arial\, Helvetica\, sans-serif\; vertical-align: baseline\; color: rgb(74\, 77\, 81)\;">Join marketing maven and host of the Small Business Revolution\, Amanda Brinkman\, as she outlines actionable marketing strategies to help you weather the storm.</p>\n\n<p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; font-size: 16.8px\; line-height: inherit\; font-family: &quot\;Source Sans Pro&quot\;\, Arial\, Helvetica\, sans-serif\; vertical-align: baseline\; color: rgb(74\, 77\, 81)\;">In this webinar\, you&#39\;ll learn how to:</p>\n\n<ul style="box-sizing: border-box\; margin: 0px\; padding-right: 0px\; padding-bottom: 1em\; padding-left: 0px\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-stretch: inherit\; font-size: 16.8px\; line-height: inherit\; font-family: &quot\;Source Sans Pro&quot\;\, Arial\, Helvetica\, sans-serif\; vertical-align: baseline\; list-style: outside square\; color: rgb(74\, 77\, 81)\;">\n	<li style="box-sizing: border-box\; margin: 0px 0px 0em 23.8594px\; padding: 0px 0px 13px 18px\; border: 0px\; font: inherit\; vertical-align: baseline\; list-style-type: none\; background: url(&quot\;/Portals/0/images/bullet.png&quot\;) 0px 11px no-repeat\;">Use your website to keep customers informed of critical information\, such as how they can still purchase from you</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 0em 23.8594px\; padding: 0px 0px 13px 18px\; border: 0px\; font: inherit\; vertical-align: baseline\; list-style-type: none\; background: url(&quot\;/Portals/0/images/bullet.png&quot\;) 0px 11px no-repeat\;">Engage with your followers on social media\, even if they aren?t buying right now</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 0em 23.8594px\; padding: 0px 0px 13px 18px\; border: 0px\; font: inherit\; vertical-align: baseline\; list-style-type: none\; background: url(&quot\;/Portals/0/images/bullet.png&quot\;) 0px 11px no-repeat\;">Update your directory listings\, like Google My Business\, to communicate critical information like offering curbside pickup\, even if your business is closed</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 0em 23.8594px\; padding: 0px 0px 13px 18px\; border: 0px\; font: inherit\; vertical-align: baseline\; list-style-type: none\; background: url(&quot\;/Portals/0/images/bullet.png&quot\;) 0px 11px no-repeat\;">Use email marketing to keep your customers updated on the latest changes to your business\, due to COVID-19</li>\n	<li style="box-sizing: border-box\; margin: 0px 0px 0em 23.8594px\; padding: 0px 0px 13px 18px\; border: 0px\; font: inherit\; vertical-align: baseline\; list-style-type: none\; background: url(&quot\;/Portals/0/images/bullet.png&quot\;) 0px 11px no-repeat\;">Take advantage of other marketing channels for brick and mortar locations\, like print marketing and signage\, so customers can quickly and easily understand how to engage with your business</li>\n</ul>\n
LOCATION:
UID:e.554.4518
SEQUENCE:3
DTSTAMP:20260419T175145Z
URL:https://business.greaterlowellcc.org/events/details/marketing-advice-to-combat-an-economic-downturn-4518
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