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DTSTART;VALUE=DATE:20090924
DTEND;VALUE=DATE:20090925
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SUMMARY:How a Crisis Communications Plan Can Save Your Business
DESCRIPTION:Greater Lowell Chamber of Commerce Business ExpoSpeaking Engagement Abstract  Presentations are limited to 30 minutes each. Presenters are encouraged to use slides\, and handouts or supplemental materials can be distributed as needed. You should be an expert or authority in your field\, but the most important aspect of your presentation is value.  To elevate the value of the Business Expo for all participants\, your presentation should include information or perspectives attendees may not have heard before and could help them run their business.  It is imperative that your presentation is NOT a sales pitch. Logos on slides and a summary of your experience/business is fine\, but the content should focus on the topic from an objective perspective. This not only makes you seem like a more informed professional\, but builds trust between you and the audience. Return abstracts to: Carol Travers (ctravers@greaterlowellchamber.org) orKaron Bergeron (kbergeron@greaterlowellchamber.org) Name:   Marcia Cassidy                                                    Business Name:   Marcia Cassidy Communications     \nEmail:   marcia@marciacassidycommunications.com Phone Number:   978-452-5803                                         Number of years in business:   3                                       \nNumber of years experience in field of topic:   15       Have you given this presentation before? If so\, where?  Not this exact presentation\, but have presented crisis communications at a hospital\, a forum for preparatory school principals\, and a museum.             Presentation Title:   How a Crisis Communications Plan Can Save Your Business Presentation Description: (please limit to 75 words) If a crisis strikes your business tomorrow\, are you prepared?  No business is immune to a crisis\, and when one occurs\, a crisis communications plan can mean the difference between survival and ruin. Learn the ten questions your business must be able to answer to survive a crisis.  See how companies   from Tylenol to Enron   have prevailed or failed due to their crisis response. Learn how to position your company to succeed when the unthinkable occurs.
X-ALT-DESC;FMTTYPE=text/html:<div><div style="margin: 0in 0in 0pt"><b><span style="font-size: 18pt">Greater Lowell Chamber of Commerce Business Expo</span></b></div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Speaking Engagement Abstract </span></b></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt">Presentations are limited to 30 minutes each.&nbsp\;Presenters are encouraged to use slides\, and handouts or supplemental materials can be distributed as needed.&nbsp\;You should be an expert or authority in your field\, but the most important aspect of your presentation is value.&nbsp\;</div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt">To elevate the value of the Business Expo for all participants\, your presentation should include information or perspectives attendees may not have heard before and could help them run their business.&nbsp\;</div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt">It is imperative that your presentation is NOT a sales pitch.&nbsp\;Logos on slides and a summary of your experience/business is fine\, but the content should focus on the topic from an objective perspective.&nbsp\;This not only makes you seem like a more informed professional\, but builds trust between you and the audience.</div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Return abstracts to: </span></b></div><div style="margin: 0in 0in 0pt">Carol Travers (ctravers@greaterlowellchamber.org) or</div><div style="margin: 0in 0in 0pt">Karon Bergeron (kbergeron@greaterlowellchamber.org)</div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt">Name:&nbsp\;<u>&nbsp\;&nbsp\;Marcia Cassidy&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">Business Name:&nbsp\;<u>&nbsp\;&nbsp\;Marcia Cassidy Communications&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u><br />Email:&nbsp\;<u>&nbsp\;&nbsp\;marcia@marciacassidycommunications.com </u></div><div style="margin: 0in 0in 0pt">Phone Number:&nbsp\;<u>&nbsp\;&nbsp\;978-452-5803&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">Number of years in business:&nbsp\;<u>&nbsp\;&nbsp\;3&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u><br />Number of years experience in field of topic:&nbsp\;<u>&nbsp\;&nbsp\;15&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">Have you given this presentation before?&nbsp\;If so\, where?&nbsp\;</div><div style="margin: 0in 0in 0pt"><u>&nbsp\;Not this exact presentation\, but have presented crisis communications at a hospital\, a forum for preparatory&nbsp\;school principals\, and a museum.&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </u></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Presentation Title:</span></b>&nbsp\;<u>&nbsp\;&nbsp\;How a Crisis Communications Plan Can Save Your Business</u></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt"><b><span style="color: #7f7f7f\; font-size: 12pt">Presentation Description: (please limit to 75 words)</span></b></div><div style="margin: 0in 0in 0pt">&nbsp\;</div><div style="margin: 0in 0in 0pt">If a crisis strikes your business tomorrow\, are you prepared? &nbsp\;No business is immune to a crisis\, and when one occurs\, a crisis communications plan can mean the difference between survival and ruin. Learn the ten questions your business must be able to answer to survive a crisis. &nbsp\;See how companies &ndash\; from Tylenol to Enron &ndash\; have prevailed or failed due to their crisis response. Learn how to position your company to succeed when the unthinkable occurs.</div></div>
LOCATION:Chelmsford RoomChelmsford Radisson Hotel10 Independence DriveChelmsford\, MA
UID:e.554.35
SEQUENCE:3
DTSTAMP:20260522T221346Z
URL:https://business.greaterlowellcc.org/events/details/how-a-crisis-communications-plan-can-save-your-business-09-24-2009-35
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