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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20230919T130000Z
DTEND:20230919T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Big Ideas for Small Businesses: A Local Mini-Conference
DESCRIPTION:Your business may be small\, but that doesn?t mean you shouldn?t be thinking BIG!\n\nThe Economic Development Offices of Tyngsborough\, Chelmsford and Dracut -- in collaboration with the Small Business Administration\, CTI?s Entrepreneurship Center\, MA Small Business Development Center\, the Center for Women & Enterprise\, and MassHire -- invite you to connect with experts on such topics as using benefits for hiring and retaining employees\, improving profitability with better cash flow management\, and cost effective marketing strategies for small businesses.\n\nBring your finance\, HR\, and marketing questions for the experts that will be on hand includinglending institutions\, insurance providers\, and small-business consultants.\n\nThe event includes three separate topics aimed at helping you grow your business and we?ve included time for networking and questions before and in between each.\n\nNetworking: 9:00-9:30 am\n\n \n\nSession 1:  9:30-10:10\n\nStarting a Small Business Benefit Program (Rules\, Regulations\, and Funding) \n\n \n\nA benefit program is more than buying insurance\, it?s knowing what benefits to offer so you can attract and keep employees. Learn the steps to take in order to get started\, and what programs to offer as your business grows. Steve will discuss what to look for when selecting insurance\, where to look\, and how to fund a benefits program in the most cost-effective way.\n\nPresented by: Steve Mallette\, Owner and Founder of New England Medical Insurance Agency\n\n \n\nSession 2: 10:20-11:00\n\nThe Three Pillars of Small Business Marketing: Digital\, Branding\, Engagement \n\n \n\nThere is no shortage of marketing opportunities for small businesses to reach customers\, but where should you focus your efforts and how can you get the biggest return on your investment? Understanding how to leverage digital channels\, solidifying and establishing your brand\, and consistently engaging with your customers is a great formula for success. Get tips and resources on cost-effective strategies to take your marketing to the next level on a budget.\n\nPresented by: Susu Wong\, Founder and Chief Marketing Strategist at Tomo360\n\n \n\nSession 3: 11:10-11:50\n\nGrow Beyond Basic Budgeting & Thrive with Better Cash Flow Management \n\n \n\nYour business is running\, but is it efficient? Learn how to manage your cash flow so making payroll\, paying bills\, and negotiating contracts is easier and more profitable for your business. Nancy and Charles will cover simple steps\, techniques\, and ideas that fit almost any budget and can be put to use immediately to improve how much cash you have on hand so you can sustain or grow your business.\n\nPresented by: Nancy Girardi\, Northeast Regional Director of the Massachusetts Small Business Development Center at Salem State\, and Charles Smith\, Director of the Lowell Entrepreneurship Center and Adjunct Professor at UMass Lowell Manning School of Business.
X-ALT-DESC;FMTTYPE=text/html:<p class="s7" style="margin-top: 12px\; margin-bottom: 12px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s5" style="line-height: 14.4px\; font-weight: bold\;">Your business may be small\, but that doesn?t mean you shouldn?t be thinking BIG!</span></p>\n\n<p class="s7" style="margin-top: 12px\; margin-bottom: 12px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s6" style="line-height: 14.4px\;">The Economic Development Offices of Tyngsborough\, Chelmsford and Dracut -- in collaboration with the Small Business Administration\, CTI?s Entrepreneurship Center\,&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">MA Small Business Development Center\, the Center for Women &amp\; Enterprise\,&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">and&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">MassHire</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;-- invite you to connect with experts on such topics as using benefits for hiring and retaining employees\, improving profitability with better cash flow management\, and&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">cost effective</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;marketing strategies for small businesses.</span></p>\n\n<p class="s7" style="margin-top: 12px\; margin-bottom: 12px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s6" style="line-height: 14.4px\;">Bring your finance\, HR\, and marketing questions for the experts that will be on hand&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">including</span><span class="s6" style="line-height: 14.4px\;">lending institutions\, insurance providers\, and small-business consultants.</span></p>\n\n<p class="s7" style="margin-top: 12px\; margin-bottom: 12px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s6" style="line-height: 14.4px\;">The event includes three separate topics aimed at helping you grow your business and we?ve included time for networking and questions before and in between each.</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s5" style="line-height: 14.4px\; font-weight: bold\;">Networking:</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;9:00-9:30 am</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s5" style="line-height: 14.4px\; font-weight: bold\;">Session 1</span><span class="s5" style="line-height: 14.4px\; font-weight: bold\;">:&nbsp\;</span><span style="line-height: 14.4px\; padding-left: 36px\;">&#8203\;</span><span class="s6" style="line-height: 14.4px\;">9</span><span class="s6" style="line-height: 14.4px\;">:30-10:10</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s8" style="line-height: 14.4px\; text-decoration: underline\;">Starting a Small Business Benefit Program (Rules\, Regulations\, and Funding)</span><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s9" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; text-indent: 36px\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s6" style="line-height: 14.4px\;">A benefit program is more than buying insurance\, it?s knowing what benefits to offer so you can attract and keep employees. Learn the steps to take&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">in order to</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;get started\, and what programs to offer as your business grows. Steve will discuss what to look for when selecting insurance\, where to look\, and how to fund a benefits program in the most&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">cost-effective</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;way.</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s10" style="line-height: 14.4px\; font-weight: bold\; font-style: italic\;">Presented by:&nbsp\;</span><span class="s11" style="line-height: 14.4px\; font-style: italic\;">Steve Mallette\,&nbsp\;</span><span class="s11" style="line-height: 14.4px\; font-style: italic\;">Owner</span><span class="s11" style="line-height: 14.4px\; font-style: italic\;">&nbsp\;and Founder of New England Medical Insurance Agency</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s5" style="line-height: 14.4px\; font-weight: bold\;">Session 2:</span><span style="line-height: 14.4px\; padding-left: 36px\;">&#8203\;</span><span class="s6" style="line-height: 14.4px\;">10:20-11:00</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s8" style="line-height: 14.4px\; text-decoration: underline\;">The Three Pillars of Small Business Marketing: Digital\, Branding\, Engagement</span><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s6" style="line-height: 14.4px\;">There is no shortage of marketing opportunities for small businesses to reach customers\, but where should you focus your efforts and how can you get the biggest return on your investment? Understanding how to leverage digital channels\,&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">solidifying</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;and establishing your brand\, and consistently engaging with your customers is a great&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">formula for success. Get tips and resources on cost-effective strategies to take your marketing to the next level on a budget.</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s10" style="line-height: 14.4px\; font-weight: bold\; font-style: italic\;">Presented by:&nbsp\;</span><span class="s11" style="line-height: 14.4px\; font-style: italic\;">Susu Wong\, Founder and Chief Marketing Strategist at Tomo360</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s5" style="line-height: 14.4px\; font-weight: bold\;">Session 3:</span><span style="line-height: 14.4px\; padding-left: 36px\;">&#8203\;</span><span class="s6" style="line-height: 14.4px\;">11:10-11:50</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s8" style="line-height: 14.4px\; text-decoration: underline\;">Grow Beyond Basic Budgeting &amp\; Thrive with Better Cash Flow Management</span><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span style="line-height: 14.4px\;">&nbsp\;</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s6" style="line-height: 14.4px\;">Your business is running\, but is it efficient?&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">Learn</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;how to manage your cash flow so making payroll\, paying bills\, and negotiating contracts is easier and more profitable for your business. Nancy and Charles will cover simple steps\, techniques\, and ideas that fit almost any budget and can be&nbsp\;</span><span class="s6" style="line-height: 14.4px\;">put to use</span><span class="s6" style="line-height: 14.4px\;">&nbsp\;immediately to improve how much cash you have on hand so you can sustain or grow your business.</span></p>\n\n<p class="s4" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.2\; margin-left: 0px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-size: 12px\;"><span class="s10" style="line-height: 14.4px\; font-weight: bold\; font-style: italic\;">Presented by:&nbsp\;</span><span class="s11" style="line-height: 14.4px\; font-style: italic\;">Nancy Girardi\, Northeast Regional Director of the Massachusetts Small Business Development Center at Salem State\, and Charles Smith\, Director of the Lowell Entrepreneurship&nbsp\;</span><span class="s11" style="line-height: 14.4px\; font-style: italic\;">Center</span><span class="s11" style="line-height: 14.4px\; font-style: italic\;">&nbsp\;and&nbsp\;</span><span class="s12" style="line-height: 15.6px\; font-style: italic\; font-size: 13px\; color: rgb(51\, 51\, 51)\;">Adjunct Professor at UMass Lowell Manning School of Business.</span></p>\n
LOCATION:Tyngsborough Old Town Hall 10 Kendall Road Tyngsborough\, MA 01879
UID:e.554.4887
SEQUENCE:3
DTSTAMP:20260513T145129Z
URL:https://business.greaterlowellcc.org/events/details/big-ideas-for-small-businesses-a-local-mini-conference-4887
END:VEVENT

END:VCALENDAR
